{"id":9782,"date":"2022-04-18T11:06:53","date_gmt":"2022-04-18T17:06:53","guid":{"rendered":"http:\/\/hombresymujeresdelacasa.com\/home\/?p=9782"},"modified":"2022-04-18T11:06:59","modified_gmt":"2022-04-18T17:06:59","slug":"destaca-vinte-venta-de-2600-viviendas-por-plataformas-digitales","status":"publish","type":"post","link":"https:\/\/hombresymujeresdelacasa.com\/home\/destaca-vinte-venta-de-2600-viviendas-por-plataformas-digitales\/","title":{"rendered":"Destaca Vinte venta de 2,600 viviendas por plataformas digitales"},"content":{"rendered":"\n

Por Fernanda Hern\u00e1ndez<\/p>\n\n\n\n

Desde 2017, Vinte<\/strong> comenz\u00f3 un proceso de modernizaci\u00f3n en su estructura para sumarse al negocio Proptech<\/strong> <\/a>del pa\u00eds; es decir, aquellas inmobiliarias que utilizan la tecnolog\u00eda para sus operaciones.<\/p>\n\n\n\n

De esta manera, hoy en d\u00eda la desarrolladora de vivienda comercializa, a trav\u00e9s de plataformas tecnol\u00f3gicas<\/strong>, vivienda nueva y muebles por 130 millones de d\u00f3lares; lo que equivale a 2,600 viviendas en seis estados. As\u00ed lo dio a conocer Sergio Leal Aguirre<\/strong>, presidente del Consejo de Administraci\u00f3n de Vinte<\/strong>, quien est\u00e1 al frente de la digitalizaci\u00f3n de la firma.<\/p>\n\n\n\n

\u201cAnualmente comercializamos, a trav\u00e9s de nuestras plataformas digitales, vivienda y muebles por 130 millones de d\u00f3lares, 2,600 viviendas. Hoy estamos cerrando con 2,605 en seis estados de la Rep\u00fablica 100% digitales, con herramientas como machine learning<\/em><\/strong>, Inteligencia Artificial<\/strong> y algoritmos de predicci\u00f3n<\/strong>\u201d, explic\u00f3.<\/p>\n\n\n\n

Asimismo, indic\u00f3 que, mientras que en 2017 el 13% de las ventas de la viviendera se hac\u00edan mediante canales digitales, actualmente ese porcentaje asciende a 42%. Adem\u00e1s de que Vinte<\/strong> ha construido una Nube<\/strong> que les ha permitido identificar varias \u00e1reas de oportunidad.<\/p>\n\n\n\n

Los retos de la digitalizaci\u00f3n<\/strong><\/h2>\n\n\n\n

Sergio Leal<\/strong> destac\u00f3 que se han enfrentado a diversos retos en el camino hacia la digitalizaci\u00f3n<\/strong>. Por ejemplo, el cambiar la mentalidad de los vendedores, asesores y el resto del Consejo de Administraci\u00f3n de<\/strong> Vinte<\/strong> para comenzar a darle un impulso a las herramientas tecnol\u00f3gicas.<\/p>\n\n\n\n

\u201cVinte<\/strong> es una empresa que siempre ha pensado en la tecnolog\u00eda, y con todo eso he tenido grandes retos, como convencer al Consejo<\/strong> de transitar en este tema, actuar, transformar y automatizar los procesos comerciales para adecuarnos a la nueva manera. El reto mayor fue el c\u00f3mo automatizamos, c\u00f3mo convencer a gente que ya recib\u00eda dividendos y que ya era una empresa exitosa\u201d, coment\u00f3.<\/p>\n\n\n\n

Por Fernanda Hern\u00e1ndez Desde 2017, Vinte comenz\u00f3 un proceso de modernizaci\u00f3n en su estructura para sumarse al negocio Proptech del pa\u00eds; es decir, aquellas inmobiliarias que utilizan la tecnolog\u00eda para sus operaciones. De esta manera, hoy en d\u00eda la desarrolladora de vivienda comercializa, a trav\u00e9s de plataformas tecnol\u00f3gicas, vivienda nueva y muebles por 130 millones de d\u00f3lares; lo que equivale […]<\/p>\n","protected":false},"author":1,"featured_media":9783,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[405,181],"class_list":["post-9782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-sergio-leal-aguirre","tag-viviendas"],"_links":{"self":[{"href":"https:\/\/hombresymujeresdelacasa.com\/home\/wp-json\/wp\/v2\/posts\/9782","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hombresymujeresdelacasa.com\/home\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hombresymujeresdelacasa.com\/home\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hombresymujeresdelacasa.com\/home\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hombresymujeresdelacasa.com\/home\/wp-json\/wp\/v2\/comments?post=9782"}],"version-history":[{"count":2,"href":"https:\/\/hombresymujeresdelacasa.com\/home\/wp-json\/wp\/v2\/posts\/9782\/revisions"}],"predecessor-version":[{"id":9785,"href":"https:\/\/hombresymujeresdelacasa.com\/home\/wp-json\/wp\/v2\/posts\/9782\/revisions\/9785"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hombresymujeresdelacasa.com\/home\/wp-json\/wp\/v2\/media\/9783"}],"wp:attachment":[{"href":"https:\/\/hombresymujeresdelacasa.com\/home\/wp-json\/wp\/v2\/media?parent=9782"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hombresymujeresdelacasa.com\/home\/wp-json\/wp\/v2\/categories?post=9782"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hombresymujeresdelacasa.com\/home\/wp-json\/wp\/v2\/tags?post=9782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"