{"id":9139,"date":"2021-09-27T17:27:48","date_gmt":"2021-09-27T23:27:48","guid":{"rendered":"http:\/\/hombresymujeresdelacasa.com\/home\/?p=9139"},"modified":"2021-10-19T10:10:47","modified_gmt":"2021-10-19T16:10:47","slug":"obtiene-infonavit-declaratoria-de-marca-famosa-por-el-impi","status":"publish","type":"post","link":"https:\/\/hombresymujeresdelacasa.com\/home\/obtiene-infonavit-declaratoria-de-marca-famosa-por-el-impi\/","title":{"rendered":"Obtiene Infonavit declaratoria de Marca Famosa por el IMPI"},"content":{"rendered":"\n

Por Fernanda Hern\u00b4\u00e1ndez<\/p>\n\n\n\n

El Instituto Mexicano de la Propiedad Industrial<\/strong> (IMPI<\/strong>) otorg\u00f3 al Instituto del Fondo Nacional de la Vivienda para los Trabajadores<\/strong> (Infonavit<\/strong>) la declaratoria de Marca Famosa<\/strong>. La cual fue solicitada por el organismo desde diciembre de 2020.<\/p>\n\n\n\n

Lo anterior, con el objetivo de proteger a los m\u00e1s de 60 millones de derechohabientes del Infonavit contra intermediarios fraudulentos<\/strong> o \u2018coyotes\u2019<\/strong>. Esto al recuperar la rector\u00eda de la imagen, logotipos y m\u00e1s de 400 marcas y submarcas propiedad del Instituto.<\/p>\n\n\n\n

De esta manera, el Infonavit<\/strong> podr\u00e1 dar mayor seguridad a sus derechohabientes al momento de comprar una vivienda, pagar su cr\u00e9dito u obtener su pensi\u00f3n; ya que ahora se realizar\u00e1 una defensa jur\u00eddica<\/strong> m\u00e1s efectiva del uso de la marca e imagen del Instituto.<\/p>\n\n\n\n

De acuerdo con Deloitte<\/strong>, la marca principal del Infonavit<\/strong> constituye un activo intangible valuado en 18,960 millones de pesos<\/strong>. Adem\u00e1s, es una de las marcas mejor posicionadas en el sector, pues posee reconocimiento del p\u00fablico del 99.5% y del 100% en c\u00edrculos comerciales.<\/p>\n\n\n\n

Por otro lado, el Instituto<\/strong> destac\u00f3 que, a partir de octubre, se fortalecer\u00e1 el combate contra los intermediarios fraudulentos a trav\u00e9s de la instalaci\u00f3n de una Red de Vigilancia<\/strong>. La cual se encargar\u00e1 de identificar los usos indebidos de sus marcas.<\/p>\n\n\n\n

Estas acciones se suman al reciente lanzamiento de la plataforma digital<\/a> Infonavit F\u00e1cil<\/strong><\/a>, que busca proteger los derechohabientes con informaci\u00f3n sencilla, clara y confiable que les permita retomar el control de sus decisiones patrimoniales sin necesidad de recurrir a intermediarios.<\/p>\n\n\n\n

<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Por Fernanda Hern\u00b4\u00e1ndez El Instituto Mexicano de la Propiedad Industrial (IMPI) otorg\u00f3 al Instituto del Fondo Nacional de la Vivienda para los Trabajadores (Infonavit) la declaratoria de Marca Famosa. La cual fue solicitada por el organismo desde diciembre de 2020. Lo anterior, con el objetivo de proteger a los m\u00e1s de 60 millones de derechohabientes del Infonavit contra intermediarios fraudulentos o \u2018coyotes\u2019. […]<\/p>\n","protected":false},"author":1,"featured_media":9140,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[3703,3701,102,3705],"class_list":["post-9139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-coyotes","tag-impi","tag-infonavit","tag-red-de-vigilancia"],"_links":{"self":[{"href":"https:\/\/hombresymujeresdelacasa.com\/home\/wp-json\/wp\/v2\/posts\/9139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hombresymujeresdelacasa.com\/home\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hombresymujeresdelacasa.com\/home\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hombresymujeresdelacasa.com\/home\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hombresymujeresdelacasa.com\/home\/wp-json\/wp\/v2\/comments?post=9139"}],"version-history":[{"count":1,"href":"https:\/\/hombresymujeresdelacasa.com\/home\/wp-json\/wp\/v2\/posts\/9139\/revisions"}],"predecessor-version":[{"id":9141,"href":"https:\/\/hombresymujeresdelacasa.com\/home\/wp-json\/wp\/v2\/posts\/9139\/revisions\/9141"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hombresymujeresdelacasa.com\/home\/wp-json\/wp\/v2\/media\/9140"}],"wp:attachment":[{"href":"https:\/\/hombresymujeresdelacasa.com\/home\/wp-json\/wp\/v2\/media?parent=9139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hombresymujeresdelacasa.com\/home\/wp-json\/wp\/v2\/categories?post=9139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hombresymujeresdelacasa.com\/home\/wp-json\/wp\/v2\/tags?post=9139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}