{"id":7543,"date":"2020-06-15T15:00:13","date_gmt":"2020-06-15T21:00:13","guid":{"rendered":"http:\/\/hombresymujeresdelacasa.com\/home\/?p=7543"},"modified":"2021-09-29T11:16:23","modified_gmt":"2021-09-29T17:16:23","slug":"vivienda-media-concentra-mayor-demanda-y-costos-mas-estables","status":"publish","type":"post","link":"https:\/\/hombresymujeresdelacasa.com\/home\/vivienda-media-concentra-mayor-demanda-y-costos-mas-estables\/","title":{"rendered":"Vivienda media concentra mayor demanda y costos m\u00e1s estables"},"content":{"rendered":"<p>Por Fernanda Hern\u00e1ndez<\/p>\n<p>De acuerdo con la comercializadora de inmuebles\u00a0<a href=\"https:\/\/quierocasa.com.mx\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><strong>Quiero Casa<\/strong><\/a>, en los \u00faltimos meses la\u00a0<strong>vivienda media<\/strong>\u00a0ha sido el segmento con\u00a0<strong>mayor demanda<\/strong>\u00a0y con los\u00a0<strong>costos m\u00e1s estables.<\/strong><\/p>\n<p>Durante los \u00faltimos cinco a\u00f1os, los desarrollos del segmento medio de\u00a0<strong>Quiero Casa<\/strong>\u00a0han tenido un incremento en precio de m\u00e1s de 35% en promedio; y se espera que el alza contin\u00fae en pr\u00f3ximos a\u00f1os. Sin embargo, este segmento representa m\u00e1s\u00a0<strong>estabilidad y rentabilidad,<\/strong>\u00a0si se compara con el residencial o residencial plus, lo cuales, a causa de la pandemia, han visto afectada su comercializaci\u00f3n.<\/p>\n<p>Por otro lado, el\u00a0<strong>volumen de construcci\u00f3n de vivienda media<\/strong>\u00a0se redujo en el primer cuatrimestre del a\u00f1o, pues se registr\u00f3 la edificaci\u00f3n de 50,397 viviendas. Mientras que en el mismo periodo de 2019 se registraron 53,557 y 62,582 en dicho lapso de 2018.<\/p>\n<p>Y, en cuanto a la\u00a0<strong>plusval\u00eda<\/strong>,\u00a0<strong>Mateo Turanzas, director de innovaci\u00f3n y transformaci\u00f3n digital de Quiero Casa<\/strong>, se\u00f1al\u00f3 que, en promedio, desde el a\u00f1o 2000, el precio de una vivienda revendida superaba el 30% de su precio original entre los primeros 3 a 5 a\u00f1os; mientras que ahora esos\u00a0<strong>valores de ganancia<\/strong>\u00a0se ubican hasta en\u00a0<strong>50%<\/strong>\u00a0desde 2015<\/p>\n<blockquote class=\"quote_content\"><p>\u201cDe modo que la inversi\u00f3n bien valdr\u00e1 la pena; en un contexto en que el\u00a0<strong>inventario<\/strong>\u00a0existente es reducido y la\u00a0<strong>tasa de inter\u00e9s<\/strong>\u00a0es la m\u00e1s baja desde hace 4 a\u00f1os y de las m\u00e1s bajas en los \u00faltimos 50\u201d, afirm\u00f3.<\/p><\/blockquote>\n<p>Por esta raz\u00f3n la comercializadora se focalizar\u00e1 en la\u00a0<strong>colocaci\u00f3n de espacios de segmento medio.<\/strong>\u00a0\u201cNos replanteamos algunos objetivos para dirigir los\u00a0<strong>esfuerzos y estrategias digitales\u00a0<\/strong>a donde m\u00e1s se requiere; as\u00ed, apoyamos la intenci\u00f3n de compra de quienes no desean demorar sus planes de adquirir un activo del cual podr\u00edan obtener ganancias en el corto, mediano y largo plazo; adem\u00e1s, representar\u00edamos una alternativa cuando la oferta sea poca por todos aquellos proyectos que pararon su construcci\u00f3n\u201d, inform\u00f3\u00a0<strong>Turanzas<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por Fernanda Hern\u00e1ndez De acuerdo con la comercializadora de inmuebles\u00a0Quiero Casa, en los \u00faltimos meses la\u00a0vivienda media\u00a0ha sido el segmento con\u00a0mayor demanda\u00a0y con los\u00a0costos m\u00e1s estables. Durante los \u00faltimos cinco a\u00f1os, los desarrollos del segmento medio de\u00a0Quiero Casa\u00a0han tenido un incremento en precio de m\u00e1s de 35% en promedio; y se espera que el alza [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7544,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[51,418,2865,1713,1319,2022,132,208,519,177,654],"class_list":["post-7543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-construccion","tag-desarrollos","tag-estrategias-digitales","tag-inmuebles","tag-mateo-turanzas","tag-pandemia","tag-quiero-casa","tag-residencial","tag-tasa-de-interes","tag-vivienda","tag-vivienda-media"],"_links":{"self":[{"href":"https:\/\/hombresymujeresdelacasa.com\/home\/wp-json\/wp\/v2\/posts\/7543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hombresymujeresdelacasa.com\/home\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hombresymujeresdelacasa.com\/home\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hombresymujeresdelacasa.com\/home\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hombresymujeresdelacasa.com\/home\/wp-json\/wp\/v2\/comments?post=7543"}],"version-history":[{"count":1,"href":"https:\/\/hombresymujeresdelacasa.com\/home\/wp-json\/wp\/v2\/posts\/7543\/revisions"}],"predecessor-version":[{"id":7545,"href":"https:\/\/hombresymujeresdelacasa.com\/home\/wp-json\/wp\/v2\/posts\/7543\/revisions\/7545"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hombresymujeresdelacasa.com\/home\/wp-json\/wp\/v2\/media\/7544"}],"wp:attachment":[{"href":"https:\/\/hombresymujeresdelacasa.com\/home\/wp-json\/wp\/v2\/media?parent=7543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hombresymujeresdelacasa.com\/home\/wp-json\/wp\/v2\/categories?post=7543"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hombresymujeresdelacasa.com\/home\/wp-json\/wp\/v2\/tags?post=7543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}