Por Edgar Rosas<\/p>\n
El servicio que pondr\u00e1 en marcha BBVA Bancomer a partir del 22 de abril permitir\u00e1 a los usuarios solicitar un financiamiento a trav\u00e9s de internet<\/em><\/span><\/p>\n BBVA Bancomer<\/strong>\u00a0present\u00f3 el nuevo servicio digital denominado \u2018BBVA Valora<\/strong>\u2018, con el cual esta instituci\u00f3n bancaria robustece su oferta online para atender a sus clientes en materia de vivienda.<\/p>\n La nueva soluci\u00f3n, explic\u00f3 Carmen Gonz\u00e1lez, l\u00edder del proyecto de Transformaci\u00f3n Digital para mercado abierto de la firma, permitir\u00e1 a los usuarios conocer los precios promedio de vivienda en determinada zona. La aplicaci\u00f3n echar\u00e1 mano del Big Data, as\u00ed como geolocalizaci\u00f3n para ofrecer informaci\u00f3n y tomar una mejor decisi\u00f3n al momento de adquirir una casa.<\/p>\n \u2018BBVA Valora\u2019 permitir\u00e1 a los usuarios conectar de manera inmediata con el servicio de hipoteca Digital que ofrece esta instituci\u00f3n, con lo que podr\u00e1 realizar el tr\u00e1mite para obtener un financiamiento. En caso de cumplir con las condiciones, la plataforma emitir\u00e1 un certificado hipotecario de manera inmediata.<\/p>\n Al respecto Hugo N\u00e1jera, director de Desarrollo de Negocios de BBVA Bancomer, destac\u00f3 que esta nueva soluci\u00f3n va en l\u00ednea con la apuesta digital que ha emprendido el banco. Dijo que para 2018 esta instituci\u00f3n prev\u00e9 que el 10% de las hipotecas que coloque en el mercado ser\u00e1 v\u00eda digital.<\/p>\n El directivo mencion\u00f3 que, en 2017, BBVA Bancomer atendi\u00f3 a 5.5 millones de clientes a trav\u00e9s de sus soluciones digitales. Y se\u00f1al\u00f3 que para 2018 la meta es incrementar en un mill\u00f3n el n\u00famero de personas atendidas por esta v\u00eda. Precis\u00f3 que, en 2017, BBVA Bancomer coloc\u00f3 50 millones de pesos en hipotecas a trav\u00e9s de su plataforma tecnol\u00f3gica.<\/p>\n \u2018BBVA Valora\u2019 estar\u00e1 disponible a partir del 22 de abril a trav\u00e9s de la p\u00e1gina electr\u00f3nica del banco. Y podr\u00e1 ser utilizada por cualquier persona sin necesidad que sea cliente del banco.<\/p>\n","protected":false},"excerpt":{"rendered":" Por Edgar Rosas El servicio que pondr\u00e1 en marcha BBVA Bancomer a partir del 22 de abril permitir\u00e1 a los usuarios solicitar un financiamiento a trav\u00e9s de internet BBVA Bancomer\u00a0present\u00f3 el nuevo servicio digital denominado \u2018BBVA Valora\u2018, con el cual esta instituci\u00f3n bancaria robustece su oferta online para atender a sus clientes en materia de 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