{"id":11475,"date":"2023-02-13T11:56:01","date_gmt":"2023-02-13T17:56:01","guid":{"rendered":"http:\/\/hombresymujeresdelacasa.com\/home\/?p=11475"},"modified":"2023-02-13T11:56:03","modified_gmt":"2023-02-13T17:56:03","slug":"canadevi-e-infonavit-establecen-frente-contra-la-publicidad-enganosa","status":"publish","type":"post","link":"https:\/\/hombresymujeresdelacasa.com\/home\/canadevi-e-infonavit-establecen-frente-contra-la-publicidad-enganosa\/","title":{"rendered":"Canadevi e Infonavit establecen frente contra la publicidad enga\u00f1osa"},"content":{"rendered":"\n

Por: Jackeline Valle <\/p>\n\n\n\n

Juntos evitaremos la publicidad enga\u00f1osa y estableceremos claridad en el derecho constitucional de la vivienda\u201d, Carlos Mart\u00ednez director de Infonavit<\/em><\/p>\n\n\n\n

El Fondo Nacional de la Vivienda para los Trabajadores<\/a> (Infonavit) y la C\u00e1mara Nacional de la Industria del Desarrollo y Promoci\u00f3n de la Vivienda<\/strong> (Canadevi<\/a>), se unieron para establecer un frente com\u00fan contra la publicidad enga\u00f1osa<\/strong> en la venta de viviendas. Para ello, firmaron un convenio<\/strong> para autorizar el uso de la marca Cr\u00e9ditos Infonavit.<\/p>\n\n\n\n

La implementaci\u00f3n de esta iniciativa pondr\u00e1 freno a los falsos gestores<\/strong>, y mejorar\u00e1 la asesor\u00eda de los derechohabientes con informaci\u00f3n clara.<\/p>\n\n\n\n

Adem\u00e1s, con ello se incentiva el uso de marca<\/strong> para la adquisici\u00f3n de inmuebles con calidad, bien ubicados y servicios. Asimismo, se establecer\u00e1n est\u00e1ndares<\/strong> de materiales de comunicaci\u00f3n sobre los financiamientos de Infonavit en los distintos canales de venta y promoci\u00f3n.<\/p>\n\n\n\n

Por otra parte, la suma de acciones reforzar\u00e1 el cumplimiento de la NOM-247-SE-2021<\/strong>, que regula las pr\u00e1cticas comerciales y de publicidad de los organismos p\u00fablicos, en la compra y venta de vivienda. Por ello, Infonavit invita a los derechohabientes a emitir sus denuncias de malas pr\u00e1cticas en la Procuradur\u00eda Federal del Consumidor.<\/p>\n\n\n\n

No obstante, si la marca Infonavit es la afectada, se deber\u00e1 dirigir la queja directamente con el fondo.<\/p>\n\n\n\n

Cabe destacar que, durante su participaci\u00f3n en la Convenci\u00f3n Nacional de Canadevi<\/strong>, el director general de Infonavit, Carlos Mart\u00ednez Vel\u00e1zquez destac\u00f3 el trabajo en conjunto que realizan con dicha instituci\u00f3n, y resalt\u00f3 la importancia de la firma del acuerdo<\/strong>.<\/p>\n\n\n\n

\u201cLa industria de la vivienda cuenta con herramientas s\u00f3lidas para brindar mayor confianza al consumidor, esta norma es un ejemplo de ello. Juntos evitaremos la publicidad enga\u00f1osa y estableceremos claridad en el derecho constitucional de la vivienda\u201d, finaliz\u00f3.<\/p><\/blockquote>\n\n\n\n

<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Por: Jackeline Valle Juntos evitaremos la publicidad enga\u00f1osa y estableceremos claridad en el derecho constitucional de la vivienda\u201d, Carlos Mart\u00ednez director de Infonavit El Fondo Nacional de la Vivienda para los Trabajadores (Infonavit) y la C\u00e1mara Nacional de la Industria del Desarrollo y Promoci\u00f3n de la Vivienda (Canadevi), se unieron para establecer un frente com\u00fan contra la publicidad enga\u00f1osa en la […]<\/p>\n","protected":false},"author":1,"featured_media":11476,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[34,102,4629,4628,177],"class_list":["post-11475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-canadevi","tag-infonavit","tag-nom-247-se-2021-2","tag-publicidad-enganosa","tag-vivienda"],"_links":{"self":[{"href":"https:\/\/hombresymujeresdelacasa.com\/home\/wp-json\/wp\/v2\/posts\/11475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hombresymujeresdelacasa.com\/home\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hombresymujeresdelacasa.com\/home\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hombresymujeresdelacasa.com\/home\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hombresymujeresdelacasa.com\/home\/wp-json\/wp\/v2\/comments?post=11475"}],"version-history":[{"count":1,"href":"https:\/\/hombresymujeresdelacasa.com\/home\/wp-json\/wp\/v2\/posts\/11475\/revisions"}],"predecessor-version":[{"id":11477,"href":"https:\/\/hombresymujeresdelacasa.com\/home\/wp-json\/wp\/v2\/posts\/11475\/revisions\/11477"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hombresymujeresdelacasa.com\/home\/wp-json\/wp\/v2\/media\/11476"}],"wp:attachment":[{"href":"https:\/\/hombresymujeresdelacasa.com\/home\/wp-json\/wp\/v2\/media?parent=11475"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hombresymujeresdelacasa.com\/home\/wp-json\/wp\/v2\/categories?post=11475"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hombresymujeresdelacasa.com\/home\/wp-json\/wp\/v2\/tags?post=11475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}